Monday, 31 March 2014
Sunday, 30 March 2014
Friday, 21 March 2014
Apple research
Apple
Apple was founded by Steve Jobs and
Steve Wozniak, who started working together in 1970 to create a personal
computer. The Apple Company was incorporated in the state of California on
January 3, 1977.
Previous Apple Advertising Campaigns
Think Different
Think different was an advertising slogan for Apple Inc. in
1997
In memory of Steve Jobs they wanted to share the story of
one of the most successful campaigns in the history of advertising. During the
90’s Apple was in a crisis, and with only one campaign they have managed to
re-establish Apple’s counter-culture that it had lost during the 90’s. This was
achieved by releasing a 60 second advert.
Switch
Switch was an advertising campaign launched by
Apple Computer on June 10, 2002 but was not very effective and was gradually
phased out in 2003. It featured what the company referred to as "real
people" who had "switched" from the Microsoft
Windows platform to the Mac.
Wednesday, 12 March 2014
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