Monday, 31 March 2014
Sunday, 30 March 2014
Friday, 21 March 2014
Apple research
Apple
Apple was founded by Steve Jobs and
Steve Wozniak, who started working together in 1970 to create a personal
computer. The Apple Company was incorporated in the state of California on
January 3, 1977.
Previous Apple Advertising Campaigns
Think Different
Think different was an advertising slogan for Apple Inc. in
1997
In memory of Steve Jobs they wanted to share the story of
one of the most successful campaigns in the history of advertising. During the
90’s Apple was in a crisis, and with only one campaign they have managed to
re-establish Apple’s counter-culture that it had lost during the 90’s. This was
achieved by releasing a 60 second advert.
Switch
Switch was an advertising campaign launched by
Apple Computer on June 10, 2002 but was not very effective and was gradually
phased out in 2003. It featured what the company referred to as "real
people" who had "switched" from the Microsoft
Windows platform to the Mac.
Wednesday, 12 March 2014
Saturday, 22 February 2014
The Darkness 2
The Darkness 2
The Darkness 2 is a gritty comic-book based videogame developed by Digital Extremes for Xbox 360
and PlayStation 3. Mainly this image is a long shot of a fun fare at Coney Island which is used as the
main scene of the game. The general colour scheme includes bright colours and an exposure of lighting
which are applied to give more detail to the environment. Putting the Carousel in the middle, gives it a
spinning e ect enabling on how the audience’s attention to be kept on the Carousel itself. This is
followed with the blurriness of the lights.

The practitioner, Jonathan Lax’s intention
was to reveal one of the most
exciting new area of the Darkness 2’s
campaign known as “The Carnival”.
These kind of concept arts encourage me as a student to continue my studies on graphic designing since such works show that with programs like Photoshop and 3Ds Max perceived imagery can be designed.
Thursday, 13 February 2014
Smoking Photo Manipulation
Smoking Photo Manipulation
This incredible example of a Photo manipulation was taken with a Canon 450D on a balcony on
white paper, the ash and the smoke man is a composite of a 3D rendered man and hand painted
details. Containing an illustrative element and displaying a realistic approach, the colour scheme
used and layout of this image shows how a single cigarette can start the end of an individual’s life.
The practitioner wanted to send a message to
all cigarette smokers, stating that the
consumption of cigarettes harm both the ones
consuming cigarettes and the ones in society.
Combining certain elements to create a unique
image shows a creative set of skills were the
practitioner is involved.
The manipulation of this photo gives a realistic view of an unreal picture and this will surely help me in my
creativity when designing images.
Tuesday, 28 January 2014
Latest Gadgets - PowerShot N by Canon
In the latest "The Frontline of Camera Design," Canon designers talk about the challenges they overcame in developing the new-concept PowerShot N, featuring an all-new design and novel operability. Discover the appeal of the PowerShot N through the passion of the designers who were responsible for designing this new digital compact camera.
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